5 things your label customers need to know

FSC®-certified labels are now available.
Print buyers are already specifying FSC®-certified paper for their print jobs. But most buyers aren't aware FSC®-certification is also available for their labels. Make sure you're the first to tell them.

Not all label production has the same environmental footprint.
Labels can be produced in plants running on sustainable-energy; using recycled paper and packaging; environmentally benign adhesives, low VOC inks; and carbon offset transportation. Make sure your customers know what goes into their labels.

The label industry has clear leaders.
The label industry recognizes its leaders at annual industry-specific environmental awards. Make sure your customers know you work with the winners.

Environmentally responsible labels don't cost more.
Many customers want to "go green" but fear it might cost more. When it comes to labels, there doesn't have to be a price premium for doing the right thing. Make sure your customers know the responsible choice is also the economical one.

"Green-washed" labels aren't green.
Environmentally responsible labels are produced by manufacturers making a company-wide commitment to reducing their environmental footprint. Let your customers know labels can be green, not just "green-washed".

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